Trade fairs are the showcases of mechanical engineering. But how do I present my company and how do I present my innovations in such a way that I differentiate myself from other exhibitors? How does my trade fair stand become a crowd-puller? And how do I remain in the memory of my customers?
Online readers decide within a few seconds whether they want to stay with an article or not. If you want to win over your readers, you have to deliver good texts. They must be clear, comprehensible and short. Improve your writing style with these 10 Golden Rules.
The headline decides whether the reader wants to read an article or not. "We only have one shot - and it has to sit," says Holger Paul, Press Officer of the VDMA, about the difficulty of casting a spell over the reader right from the start so that he feels like reading on.
This month we are updating our privacy statement to better understand what information we collect and why. We have also taken steps to improve our features to protect your information and privacy.
There is no change to your current settings or how your data is processed. We have merely improved the explanation of our procedures and explain to you in more detail what options you have to update, manage and delete your data.
We take the protection of your personal data and their confidential treatment very seriously.
General information about the scope of processing of your personal data and about your data protection rights can be found at www.vdma.org/datenschutz.
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